Enter… AI.
As an insurance broker, you’re probably thinking…
“That’s out of my depth, it’s too high-tech, no use to me…”
But you’re mistaken.
As a business relying on high-quality leads to improve close rates…
AI can not only be, but is the biggest opportunity to hit lead generation in years.
The best part? So many brokers are yet to realise its full potential…
Which means if you’re reading this - you’re early to the party - go you!
Now… let’s cut to the REAL question…
How can AI (ChatGPT) help insurance brokers?
Well, let’s start with the problem…
With an oversaturated market and increasing competition…
Businesses like yours are desperate for sh!t hot leads.
But… it turns out that no matter how ‘qualified’ the leads you’re buying are…
They can only be as good as the process of the brokers handling them…
And this doesn’t just come down to individual closing ability…
Time and engagement are two HUGE factors at play…
For example…
If your team stops contacting leads at 5PM… and a lead comes in at 5.01PM…
And you’re only dialling for the first time at 9AM the following day…
That’s 16 hours (at best!) that a potential sale in a saturated market is not being engaged.
So, what if you could engage fresh leads in real-time 24/7…
Or even… reactive a database of old prospects with ZERO man hours…
That’s where AI comes in…
After dealing with insurance clients as a lead gen business…
We found ourselves in a situation where we were chasing higher quality leads for one broker…
Whilst another flourished…
In the same market… with the same leads.
This led us to submitting (secret) test leads and monitoring how each client dealt with us…
The results?
Different from every broker and appointment setter we dealt with.
Underwhelming, right?
Then it hit us…
What if… we managed to build an AI…
That acted like a person…
And was intelligent enough to qualify prospects… in real-time…
… as a human?
That would fix everything!
So we built it… (with plenty of learning along the way!)
And after many tweaks, we deployed the bot for one of our Annuity clients…
After Day 1, we knew we were onto something.
Due to our AI pre-qualifying prospects as soon as they hit the system…
Our clients were only speaking with high-intent prospects… meaning every conversation had a strong chance of booking an appointment - and closing.
Bookings were on rocket fuel! PLUS, as our AI had the ability to qualify leads 24/7…
Any leads coming in out-of-hours were engaged and serviced exactly the same as those coming throughout the day…
Meaning operating time for qualifying leads was extended by 128 hours per week - with zero extra staffing required!
This allowed us to 3X Conversion Rates with $0 increase in ad spend.
Want to book an appointment to see how the bot can be tailored for your business? Click the link below, and lets have a chat.